Research before you place ads.
Not all ads are created equal. Price, results and more - each media outlet, publication, site - they all differ.
We need to advertise - so getting over this daunting fact is necessary. Ultimately, the key is in research...and testing.
With publications, circulation is key - but responsiveness of the audience must be tested. Just because a publication is read by over 1 million readers doesn't mean the audience will buy. And getting results is the name of the game.
Research pays off - as well as testing in small campaigns - to mitigate risk. After all, ad dollars spent means risking revenue.
Research, Research and then research again. And always test before you make the plunge into bigger spending.
Research before you advertise
http://www.chron.com/disp/story.mpl/business/6900049.html
We need to advertise - so getting over this daunting fact is necessary. Ultimately, the key is in research...and testing.
With publications, circulation is key - but responsiveness of the audience must be tested. Just because a publication is read by over 1 million readers doesn't mean the audience will buy. And getting results is the name of the game.
Research pays off - as well as testing in small campaigns - to mitigate risk. After all, ad dollars spent means risking revenue.
Research, Research and then research again. And always test before you make the plunge into bigger spending.
Research before you advertise
http://www.chron.com/disp/story.mpl/business/6900049.html
Do what you love - profiits will follow.
I'm a big fan of following your passion in your career. If you love what you do, it won't feel like work. You'll work hard at it - you won't mind the hard work - and profits will follow.
I read a great tip-list online this morning about doing just this. Here's what they say.
First, ask yourself:
What do I read about endlessly? Or, what would I like to learn or read about much, much more?
What am I doing when I completely lose track of time?
What are the topics of discussion where I am most impassioned, where I am unwilling to back down or quiet myself?
Then:
If money were not an issue and if failing were impossible, what would I do?
If I didn’t care what anyone else thought (including myself), what would I most like to do or be?
What is something I could spend the rest of my life fighting for, changing or improving?
This is good advice for all with the good sense to follow it.
I read a great tip-list online this morning about doing just this. Here's what they say.
First, ask yourself:
What do I read about endlessly? Or, what would I like to learn or read about much, much more?
What am I doing when I completely lose track of time?
What are the topics of discussion where I am most impassioned, where I am unwilling to back down or quiet myself?
Then:
If money were not an issue and if failing were impossible, what would I do?
If I didn’t care what anyone else thought (including myself), what would I most like to do or be?
What is something I could spend the rest of my life fighting for, changing or improving?
This is good advice for all with the good sense to follow it.
The backwards web business model
How many times have we seen this? Something is free on the web - to build audiences and traffic and interest - and then when executives build it up they expect that they'll just start charging for it when it gains attention.
Problem is, it's kind of like going backwards. Consumers view it as an issue - they rebel - and nobody wins.
Read this article below this morning on potentially paying for Online TV. How so? How could this work - given people continually watch their favorite shows online already for absolutely nothing.
It comes down to value. There needs to be additional or added value added to online tv to make folks pay for it - otherwise this will be another pie in the face of the folks who decide to suddenly charge for it.
Is it possible - yes. But what else will they give consumers that'll make it worth their while?
Get ready to pay for online TV
http://money.cnn.com/2010/02/24/technology/future_tv/
Problem is, it's kind of like going backwards. Consumers view it as an issue - they rebel - and nobody wins.
Read this article below this morning on potentially paying for Online TV. How so? How could this work - given people continually watch their favorite shows online already for absolutely nothing.
It comes down to value. There needs to be additional or added value added to online tv to make folks pay for it - otherwise this will be another pie in the face of the folks who decide to suddenly charge for it.
Is it possible - yes. But what else will they give consumers that'll make it worth their while?
Get ready to pay for online TV
http://money.cnn.com/2010/02/24/technology/future_tv/
From Darling to the Dumps.
Poor MySpace - or poor NewsCorp really.
From billion-dollar acquisition to dying entity with executives jumping ship - it appears that MySpace needs some life breathed into it. But how?
After all, we can't blame Facebook's growth - or can we? Is there not room in our hearts for two major players in the field. History says no - if you look at Coke / Pepsi and McDonald's / Burger King. There can only be one big leader it appears.
So is making MySpace a major media portal - for movies, video and music - the real answer? Will it really work - or has America been poisoned against MySpace? What's really interesting here is more that the media appears to be driving the direction of MySpace. Ultimately, the bread-and-butter of it's owner - NewsCorp - is essentially the wrecking ball that's headed right for MySpace. Ironic.
After Numerous Shake-Ups, is MySpace Dying?
http://www.pcworld.com/article/190034/after_numerous_shakeups_is_myspace_dying.html
From billion-dollar acquisition to dying entity with executives jumping ship - it appears that MySpace needs some life breathed into it. But how?
After all, we can't blame Facebook's growth - or can we? Is there not room in our hearts for two major players in the field. History says no - if you look at Coke / Pepsi and McDonald's / Burger King. There can only be one big leader it appears.
So is making MySpace a major media portal - for movies, video and music - the real answer? Will it really work - or has America been poisoned against MySpace? What's really interesting here is more that the media appears to be driving the direction of MySpace. Ultimately, the bread-and-butter of it's owner - NewsCorp - is essentially the wrecking ball that's headed right for MySpace. Ironic.
After Numerous Shake-Ups, is MySpace Dying?
http://www.pcworld.com/article/190034/after_numerous_shakeups_is_myspace_dying.html